Become a leader

User Group and Trello event leaders go above and beyond to create engaging, fun events. The best part? Anyone can become a leader.
What does it take to be a leader?
Leaders plan at least four events every year. Our team supports you by providing resources, swag, and reimbursements and more.
Successful events require promotion. But don't worry. We'll help promote brand new User Groups.
Good leaders listen to their community members to create awesome events. They take feedback and motivate others to get involved and have fun!
Perks and surprises each year
Summit discounts
Leaders are eligible to receive a free pass to Summit, our biggest user conference.
Get special edition t-shirts, stickers, hats, and more.
First look
Be the first to test new products and give feedback to our teams.
Learn more about user group leader rules, requirements, how to's and more
See Leadership Guidelines See exclusive community resources
Want to become a leader in your city?
Apply now
Hear what it takes to be a leader
Leader guidelines
Learn how we ensure Atlassian user groups and Trello events are a success.
Leaders must be users
Atlassian employees, Solution Partners, and organizations with contractual relationships with Atlassian are not allowed to lead user groups, but they are welcome to attend, sponsor or speak on relevant best practices at User Group events.
Events managed on
Third-party sites can be used for supplemental marketing efforts, but not event registration. Meeting details and RSVPs must be done via so we can track attendance and reimburse accordingly.
No sales pitches
The main goal of Atlassian User Groups are for users to get together and learn from one another. Partners or Marketplace vendors are welcome to speak on relevant best practices but sales pitches are not permitted. User group leaders should review presentations before events.
Not for profit
There is no charge for attendees and organizers cannot profit off attendance.
Groups must stay active
In order to get the true benefits of a community, we encourage user groups to meet monthly, but at a minimum, User Groups need to meet four times per year. If your group hasn't met in more than 90 days, you are no longer considered an active User Group Leader and you won't receive all the Leader benefits.
Co-leaders are encouraged
We encourage Leaders to collaborate and divide up responsibilities. If you meet someone who is interested, let us know and we'll set them up as a co-leader. If you're interested in finding a co-leader contact your Community Manager who can help you find the right person. If you'd like to become a User Group Leader, learn more on the Leadership page.
Exclusive community resources
Content in Confluence
Leaders have access to presentations, videos, sample agendas and best practices from Atlassian and other user group leaders. You'll find everything you need to put on a first-class event.
Requests via Jira Service Desk
Use Jira Service Desk to request resources for events, from swag to reimbursements and everything in between.
Connect on Atlassian Community
The Atlassian Community is where User Group Leaders go to connect, share and stay in touch with one another. This group of User Group Leaders are a tight-knit, fun and inspirational bunch!
Learn more
Sponsorship for your event
We have over 250 Solution Partners around the world, and they frequently volunteer their time to work with local user groups. Find out how they can help you with your user group event.
Learn more