Leader guidelines

Rules & requirements

Learn more about how we ensure Atlassian user groups are a success.

Leaders must be users customers

Atlassian employees, Solution Partners, and organizations with contractual relationships with Atlassian are not allowed to lead user groups, but they are welcome to attend, sponsor or speak on relevant best practices at user group events.

Events managed on aug.atlassian.com

Third-party sites can be used for supplemental marketing efforts, but not event registration. Meeting details and RSVPs must be done via aug.atlassian.com so we can track attendance and reimburse accordingly.

No Sales Pitches

The main goal of Atlassian User Groups are for users to get together and learn from one another. Partners or Marketplace vendors are welcome to speak on relevant best practices but sales pitches are not permitted. User group leaders should review presentations before events.

Not for profit

There is no charge for attendees and organizers cannot profit off attendance.

Groups must stay active

In order to get the true benefits of a community, we encourage user groups to meet monthly, but at a minimum, user groups need to meet four times per year. If your user group hasn't met in more than 90 days, you are no longer considered an active user group leader and you won't receive all the user group leader benefits.

Co-leaders are encouraged

We encourage leaders to collaborate and divide up responsibilities. If you meet someone who is interested, let us know and we'll set them up as a co-leader. If you're interested in finding a co-leader contact your Community Manager who can help you find the right person. If you'd like to become a user group leader, learn more on the Leadership page.


Sponsorship for your event

We have over 250 Solution Partners around the world, and they frequently volunteer their time to work with local user groups. Find out how they can help you with your user group event.

Learn more

Exclusive Community Resources

As an Atlassian User Group Leader, you're helping to build the Atlassian community around the world. Get to know other leaders and share your knowledge via the following resources:

Content in Confluence

Leaders have access to presentations, videos, sample agendas and best practices from Atlassian and other user group leaders. You'll find everything you need to put on a first-class event.

Connect on Stride

Stride is where user group leaders go to informally connect, share and stay in touch. This group of user group leaders are a tight-knit, fun and inspirational bunch!

Requests via Jira Service Desk

Use Jira Service Desk to request resources for events, from swag to reimbursements and everything in between.

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